Over the last several months, I’ve seen a wave of commercials, sponsored Instagram posts, and even brick-and-mortar shops that are trying to sell you on the idea of DIY orthodontics. As someone who really appreciates good marketing, I’ve gotta say that on the one hand I’m very impressed. D2C Companies are really able to create
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If you’ve ever had a crown done before, odds are you went the traditional route. It goes something like this. 1. Dentist recommends crown. 2. Patient moves forward with treatment. 3. Dentist numbs patient, preps tooth for crown, and takes a goop filled, gag-worthy impression. 4. Oops. Impression wasn’t good. Time to do it again.
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Every 3 seconds someone somewhere in the world asks their dentist what they can do to have whiter teeth. Ok maybe I just made that statistic up. But that’s what it feels like sometimes! Teeth whitening is the number one requested procedure by dental patients and it’s no surprise. Whiter, brighter teeth have long been
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